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SMS Marketing services
We live in a new world where traditional marketing such as television ads and adverts in the newspapers are being supplanted by more effective means of reaching customers. Gone are the days when you’d have to spend thousands on a single page advert for a specialty magazine only to get no leads. Instead, there are now a million and one ways to attract new customers and convert audiences into a paying market for your company. Among these new ways to do business include internet marketing – both search engine optimisation and social media based marketing projects, telephone marketing, which involves ringing potential customers – and what many see as the middle ground, SMS marketing.
What is SMS Marketing?
SMS Marketing is a form of mobile marketing. Essentially, instead of sending an email to prospective customers, your company would do the same, but with an SMS or text message. SMS marketing has become very popular in recent years - it had a boom in popularity coinciding with the rise of commercial mobile phones in the early 2000's, and then there was legislation brought in to stop the Spam that proliferated. In the later era of smart phone technology, mobile marketing is becoming a huge, legitimate industry which is due to the capitalization on the proliferate use of smart phones by companies. Some consider it to be the next frontier in marketing - one which will affect the marketing industry just as much as the rise of Serach Engines did.
Why Should I Do SMS Marketing?
Let’s face it, if you rely on traditional publishing and marketing, you’re only catching someone at a very limited time – when they are at work, or when they are reading the newspaper. This will mean that they are in a very particular frame of mind – looking to pass time whilst they are waiting for something, or looking to make their job more efficient. They are unlikely to be in a mood to buy you product, or invest in your service.
On the other hand, when was the last time you were more than five feet from your mobile phone? Better yet – when was the last time you checked your phone? If you’re like most people in the 21st Century, you know where your phone is at all times, you check it within four minutes of it notifying you that you’ve received a message, and you have your mobile phone with you pretty much the whole time you're awake in a day.
This is powerful if you want to be the sender and not the receiver - your company can be guaranteed that their message will get seen - and quickly. You can rest assured that everyone in your target market is close to their device; unlike when you spend money on internet marketing - which your customers will only see when they are on their computer. You an also ensure that your message will be seen at particular times when your customers are most likely to be buying - in the early evening, at late night, on a Saturday morning. Regardless of when your target market shops, with SMS marketing you can get their eyes on your offer when they most need to see it.
What Can I Do With SMS Marketing? Where Do I Start With SMS Marketing?
Before you think about SMS Marketing, you need to consider the basic tenets of Marketing - AIDA. If you know about AIDA, you will always have a built-in structure to your campaigns.
So what is AIDA?
The first A of AIDA stands for Attention.
For any marketing material to work, you need it to be able to grab the attention of a random listener/onlooker. If you can't immediately grab a reader's attention - they aren't going to stick around long enough to hear your marketing message. SMS marketing has a built in attention grabber - the notification tune or buzz of the phone.
I stands for Interest. There's a reason flyers work - there aren't huge blocks of text. You need to build interest relatively quickly. People will decide to read a novel in the first paragraph. Marketing is no different. Your SMS marketing needs to have short, concise and easy to use information.
D stands for Desire. You have to give a potential customer what they want - or what they've never realized they wanted until now. This is done in the form of an offer usually. Simply a text message stating, "50% off until Friday!" is enough to get this done - everybody loves a deal.
A stands for Action. There is no use crafting the perfect SMS marketing campaign if you aren't going to get your customer to act on the information you're giving them. Contrary to popular opinion, you DO need to spoon feed your customers. Send them a text saying, "50% OFF UNTIL FRIDAY. GET IT AT THIS LINK" then link to your site. If you don't, your offer will get put tot he back of a person's mind and likely forgotten. Get them to act, and get them to do it right away.
As you can see - SMS marketing is a perfect way to achieve the goals of any marketing campaign. It's perfect for getting a reader's attention, and quickly interesting them, building a need for your product or service and then getting them to act on it very quickly.
It can also be used as part of a wider strategy - this is great if you do event management, because you can send event reminders, invites and teasers to your participants, and build genuine social buzz.
Humans are social beings, and there's something far more personal about phone numbers than there is about emails. Hence you might only have ten people in oyur phone contacts but five hundred facebook friends. Bear this in mind when you're preparing a marketing campaign - you're directly entering a person's inner circle when you market it to their phone. This is incredibly powerful, and one of the reasons that SMS Marketing services has been so successful.